**COTTAGE GROVE, Wis. (March 5, 2019) **– Matrix Fitness is gearing up to reshape the fitness world again at IHRSA 2019, launching revolutionary new products in every major category, showcasing an exciting goal-centric approach to technology and providing a variety of live demonstrations, interactive experiences and more. Show attendees and members of the media are encouraged to meet with Matrix (Booth 2215) at IHRSA 2019, which takes place March 13–16 in San Diego.
“As an industry leader, it’s important that Matrix continues to push the boundaries of what’s possible,” said Mark Zabel, Global Chief Marketing Officer and President of the US Commercial Division at Matrix. “Year after year, we re-examine our complete fitness solutions to help our customers thrive in a changing business landscape and help fitness enthusiasts achieve their goals in exciting new ways.”
Matrix will highlight a variety of new-to-market products and updated technologies at this year’s show, including:
Matrix Connected Solutions
An exclusive technology offering called Matrix Connected Solutions provides a complete digital ecosystem that gives facility owners the flexibility they need to accomplish their specific goals. A variety of powerful hardware and software solutions enhance every aspect of the exercise experience for owners, trainers, end users and service technicians, helping fitness facilities increase retention, build engagement, enhance differentiation, maximize ROI, boost revenue and improve acquisition of new members. Show attendees will have the opportunity to tour the complete suite of integrated technology at the Connected Solutions Pavilion in Matrix booth 2215.
RXP Rower
Show attendees striving to make their facility stand out can now reinvigorate the rowing experience by adding the advanced RXP Target Training Rower to their circuit, group classes or cardio floor. The unique display is specifically engineered for target training — precisely measuring watts, 500-meter split times, heart rate, SPMs, distance or calories — and a bright LED wrap uses vibrant colors to indicate if the user is on track for their goals. Sleek-yet-robust design includes whisper-quiet operation, ultra-durable components and a conveniently compact footprint that tilts up and rolls for easy transportation.
S-Drive Performance Trainers
Matrix has updated their popular S-Drive Performance Trainer with three new versions, including two that feature consoles for tracking workouts. The S-Drive Power boasts a new Target Training Display to help facilities unleash explosive athletic performance with the help of precision metric tracking. The S-Drive Metrics’ console clearly displays speed, time, distance and HR. Just like the original S-Drive, each of the S-Drives combine the function of a user-driven treadmill, weighted sled, resistance parachute and harness system in one space-saving footprint. The Target Training Display added to the S-Drive Power tracks watts, speed, time, distance, heart rate or sprint intervals and includes a bright LED wrap that uses vibrant colors to tell the coach and the athlete if the athlete is on track for their goals.
Glute Trainer
To help traditional clubs and athletic training facilities take advantage of the growing popularity of glute training, Matrix is launching a new Glute Trainer that mimics the biomechanics of bar hip thrusting without the difficulty and discomfort of using free weights. A walk-through design makes it easy for anyone to get started, while the high maximum resistance (500 lbs. / 227 kg) and elastic band hooks provide options to challenge even elite athletes.
MX4 Active
Like the groundbreaking MX4 small group training program, new MX4 Active combines Matrix-exclusive equipment with original turnkey programming specifically designed to engage older and deconditioned adults. Using scientifically validated principles, MX4 Active incorporates low-impact, lower-back friendly exercises, familiar repetitions and natural progressions for a confidence-inspiring experience that improves overall fitness. Combining the original MX4 programming with MX4 Active allows club owners the ability to fill their timetables.
“We believe innovation is all about continuous improvement,” added Zabel. “Whether we’re helping facility owners zero in on their goals with connected technology, looking at new ways to target major muscle groups with our Glute Trainer, delivering advanced target training options or creating new group programming that attracts a broader demographic, we’re always striving to make our fitness solutions better and smarter.”
In addition to introducing new products, Matrix will hold a variety of live events in booth 2215. Speed coach and Sprint 8 creator Phil Campbell will teach trainers how to use his original Speed Technique Protocol in coordination with the S-Drive and S-Force Performance Trainers to augment explosiveness at takeoff. Matrix Ride demonstrations will show how the new CXP Training Cycles and colorful target training programming combine to create cycling classes with broad appeal. Matrix will also provide demonstrations of their popular MX4 Training System and new MX4 Active, so owners and trainers can see how the combination of exclusive training tools and original programming can help them attract and retain members of all ages.
For more information about product demos, speaking sessions and other events, please visit matrixihrsa2019.com
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial fitness brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.